While Singapore is well-known for its effective anti-corruption system, the Corrupt Practices Investigation Bureau (CPIB) is often run stoically, away from the eyes of the common public.
The Declassified - Corruption Matters exhibition aims to share 60 years of CPIB history with the public, and shed light on the workings of the system.
To keep 60-years worth of content fun and interesting for the public, the Milton team curated and broke down information into 3 big pillars - the People, the Bureau and the Cases. In addition, the team also heavily incorporated tactical elements into the exhibition, evoking visitors' curiosity as they ruffle through drawers of past cases, scan QR-code labeled postcards to acquire relevant information, and spot out various forms of corruption in an illustrated piece.
The Mother Tongue Languages Symposium is an annual event promoting the learning and use of Mother Tongue languages in Singapore, for children, educators and parents.
After providing turnkey management service for the past 4 symposiums, Milton Singapore decided to further stretch the walls of the classroom for MTLS 2017.
Playing to their boundless imagination, all 15,000 children at the event were sent on a story quest adventure. The little explorers were given the beginnings of a story based on their mother tongue language, and tasked to seek the rest of their tales at 4 different adventure zones – the Mountain, the Sea, the Sky and the Forest.
Apart from providing an intriguing learning environment, hands-on activities, such as tactile elements, pictures, sounds, and even an AR viewer were also ingeniously incorporated into each zone. The result? A fully immersive adventure, memorable even in days to come.
With its remote camps, many formations and formidable-looking equipment, the army remains largely unknown and daunting to the general public. To help raise better awareness of the army and generate a more positive soldier image, the Singapore Armed Forces decided to hold a public exhibition to showcase what goes on in the army.
The Milton team was tasked to conceptualise, build and manage the entire event, which was roved to 2 locations - Toa Payoh Hub and NEX, for 2 weekends.
Named "A Soldier in every Family, Our Army Exhibition", the exhibition was designed to be as interactive as possible. The hands-on elements at each exhibition booth gave visitors a more in-depth understanding of the various military formations and equipment. Military vehicles on display provided good photo opportunities, while soldiers distributing army ration food samples mingled with the crowd. Finally, the event also featured interesting stage games and activities, such as combat training and military working dog demonstrations.
With the rapid expansion of the aviation industry, the Civil Aviation Authority of Singapore launched a year-long campaign to promote public awareness on the industry and to promote aviation careers.
Commissioned to build this campaign, Milton Singapore worked with nine different government bodies to conceptualize, design and fabricate activation programs to support 4 main sections:
1) Singapore aviation
2) Aviation behind the scenes
3) Science and technology in aviation
4) The future of Singapore aviation
By strategically using different touch points from OOH to roadshows to interactive installation, the campaign managed to achieve a visitorship of ten thousand audience in a month.
As part of SG50 celebrations, the Ministry of Education held a roving public exhibition to showcase the growth and evolution of Singapore’s education policies and direction. Milton Singapore was involved in event activity organisation & management, content curation, and exhibit design & build.
For pre-publicity, the public was taken on a nostalgic trip down memory lane with vintage-themed pop-up classrooms filled with school memorabilia and photographs. Apart from taking selfies with these classrooms, the public could also win limited edition ez-link cards by hash-tagging their photos #GoodMorningCher on social media, and being one of the top 10 most liked photos.
Cool Ideas for Better HDB Living is HDB's crowd-sourcing initiative, for solutions to improve HDB residents' quality of life. To further encourage public participation, HDB decided to raise awareness of the initiative by holding the Cool Ideas Exhibition, a weekend event featuring 20 innovative ideas and prototypes.
Tasked to provide a turn-key management service including idea conceptualisation, the Milton team designed the exhibition to look like a mindmap. This design brought the public through the thought-processes of idea development, simulating creativity and sparking off different thoughts and recommendations.
Finally, to inspire potential ideas and provide a more holistic view of areas where HDB living can be improved, the team also conceptualised 3 categories to structure the exhibition - Home, Greenspace and Community.
An ongoing annual event held by the Central Narcotics Bureau (CNB), the Anti-Drug Abuse Campaign aims to move youths towards clean living through education and play.
Apart from fabricating info-panels to educate the public on drug abuse, Milton Singapore helped design a carnival-like event, with various activity zones to introduce youths to exciting life choices. Visitors were not only able to pick-up skateboarding via an indoor skateboarding area, but also able to express themselves with other activities like graffiti and a social media pledge wall. Tactile interactive elements (eg. identify and shoot the drugs) were also introduced, giving a new dimension of communications to further enhance the campaign message.
The campaign was held in conjunction with Danceworks!, a dance competition aimed at evoking a sense of invigoration for anti-drug abuse in youths aged 7-25 years.
In Milton Singapore's 3-year run as Housing & Development Board's (HDB) appointed event organiser for the HDB Community Week, 2016 saw the event being held at a completely new location for the 1st time - the freshly constructed Bedok Town Square.
Working closely with HDB and Bedok Town Square's facility management, the Milton team overcame many logistical issues to design, fabricate and manage a successful 10-day event.
The event involved management of a launch ceremony, school showcases and various performances and workshops for public participation. A jigsaw-puzzle design concept was also employed to drive through the message that everyone can contribute to form a gracious and lively society.
Organised by the Singapore Tourism Board, the exhibition was held in conjunction with 2014 TravelRave! to promote sustainability for the MICE industry.
To encapsulate the sustainability message, a logo and the slogan ‘All you need is less’ were created. For further showcase of the content, the team also built ‘sustainability houses’ with an interlocking design mechanism from recycled wood, showcasing the easy fix and elimination of machineries.