Cool Ideas for Better HDB Living is HDB's crowd-sourcing initiative, for solutions to improve HDB residents' quality of life. To further encourage public participation, HDB decided to raise awareness of the initiative by holding the Cool Ideas Exhibition, a weekend event featuring 20 innovative ideas and prototypes.
Tasked to provide a turn-key management service including idea conceptualisation, the Milton team designed the exhibition to look like a mindmap. This design brought the public through the thought-processes of idea development, simulating creativity and sparking off different thoughts and recommendations.
Finally, to inspire potential ideas and provide a more holistic view of areas where HDB living can be improved, the team also conceptualised 3 categories to structure the exhibition - Home, Greenspace and Community.