With the rapid expansion of the aviation industry, the Civil Aviation Authority of Singapore launched a year-long campaign to promote public awareness on the industry and to promote aviation careers.
Commissioned to build this campaign, Milton Singapore worked with nine different government bodies to conceptualize, design and fabricate activation programs to support 4 main sections:
1) Singapore aviation
2) Aviation behind the scenes
3) Science and technology in aviation
4) The future of Singapore aviation
By strategically using different touch points from OOH to roadshows to interactive installation, the campaign managed to achieve a visitorship of ten thousand audience in a month.