An ongoing annual event held by the Central Narcotics Bureau (CNB), the Anti-Drug Abuse Campaign aims to move youths towards clean living through education and play.
Apart from fabricating info-panels to educate the public on drug abuse, Milton Singapore helped design a carnival-like event, with various activity zones to introduce youths to exciting life choices. Visitors were not only able to pick-up skateboarding via an indoor skateboarding area, but also able to express themselves with other activities like graffiti and a social media pledge wall. Tactile interactive elements (eg. identify and shoot the drugs) were also introduced, giving a new dimension of communications to further enhance the campaign message.
The campaign was held in conjunction with Danceworks!, a dance competition aimed at evoking a sense of invigoration for anti-drug abuse in youths aged 7-25 years.