The Asia TV Forum @ Market (ATF) is Asia's Annual Entertainment content trade show. Having previously designed Mediacorp's booth, the Milton team was again involved in this year's booth design & build. To help Mediacorp better showcase their very diverse portfolio, the team categorised the 90sqm booth space into 4 different areas, each with their own thematic, interactive anchor wall.
On top of booth conceptualisation and fabrication, the team was also tasked to manage a press conference event for one of Mediacorp's featured dramas, including celebrity interviews and photo-taking sessions. Held at the booth itself over a duration of 3 hours, the event saw a crowd of about 30 attendees and a squad of 7 celebrities.