MATTA FAIR® is Malaysia's premier annual travel extravaganza, attracting 100,000 or more visitors from Malaysia, ASEAN, and the rest of the world.
This year, the Milton Singapore team was engaged by the Hong Kong Tourism Board to design and build a booth to market Hong Kong as a travel destination.
With more young audiences eschewing cookie-cutter vacations for authentic adventures, the team decided to change up the game a little. Instead of focusing on the typical tourist attractions, the team decided to bring a slice of the 'real' Hong Kong to the event, by recreating life-sized props of various quintessentially Hong Kong elements.
Ultimately, the 90sqm booth saw excited visitors experiencing a fun, spontaneous and culturally-rich Hong Kong within the fair, taking photos with the Hong Kong 'Ding Ding' Tramways, and a Hong Kong street food stall.