Organised by the Motor Traders Association of Singapore in collaboration with MediaCorp, the Motor Show returned in 2015 with fanfare since it was last held in 2008. With 21 participating automobile brands, it was a congregation and showcase of the largest display of cars in Singapore.
Milton Singapore was honoured to be the appointed contractor for Cycle and Carriage, powering 4 brands under one 1,400 square meter signature booth: Mercedes Benz, Mitsubishi, Kia and Citroen. Using creative representations of lifestyle objects to visualize the key traits of each brand, the exhibitor team helped craft a successful brand experience for the client. With precise space planning, the team also ensured maximum visibility for each of Cycle and Carriage’s 4 brands, generating good traffic and brand exposure throughout the 4-day exhibition.