As part of Singapore’s 50th birthday celebrations, Bandai Namco Asia and Takashimaya Department Store collaborated to bring Gundam Docks, a 4,000 square metre exhibition of phenomenal Gundam series and limited edition merchandise to Singapore.
To amp up excitement, Milton Singapore brought in 2 larger-than-life Gundam robots. After a city tour, these 6-metre, 2-tonne robots were built right at the exhibition entrance. With daily light and sound shows, fans were able to truly indulge in the ultimate Gundam experience.
Bringing Gundam from UC0079 Earth Federation to 2014 AD Singapore may have been one of the crazier things we have done, but with sales tripling beyond our client’s expectations, it was definitely worth it.